The emergence of slow living can solve a variety of social and environmental problems, create a new way of life for modern people. The promotion of cycling is one way to introduce the concept of slow living. Urbanites can ease their pressure in life through cycling, and discover and enjoy different sights of the city and achieve the state of good physical and mental health.
The target users for this mobile application are youngsters to middle-aged people between 12 and 55 years old, including tourists and locals who have an interest in slow living. The deliverable is a mobile application with a new brand identity, offering suggestions for new bike paths that enable a new form of promotion. I hope that through this application, more users would realise the benefits of slow living and cycling. Through the program, users can find high-quality routes for cycling, activities, scenic spots, discovering the beauty of our city.