PROJECT BACKGROUND
Illegal dog-breeding farms, which are unprofessional and unreliable, have been emerging in Hong Kong. To avoid inhumane treatments to dogs by these illegal dog-breeding farms, I propose to set up a dog-breeding company to help dogs’ owners find the suitable dogs with good health record for mating. Our company will provide a natural and comfortable environment for dogs to find their perfect match from a more humane perspective by considering the needs of the dog and the owner, rather than purely from a business perspective.
PROJECT CONCEPT
Inspired by the dating apps, Propawsal provides a platform to collect data of dogs for mating in Hong Kong. The logo of Propswsal is designed as a geometric shape that gives people a reliable feeling as the graphic style symbolises dogs’ right of finding a partner in a humane way. Propawsal is a reliable and fun application which helps dog owners find a partner for their beloved pets.