ESSENCE is a German makeup brand which was established in 2001, providing skincare products and makeup products to the public. This project cooperates with ESSENCE to conduct an event called Make you Beauty, which aims to raise students' self-esteem by teaching them makeup skills to enhance their appearances, and give a good impression at an interview. In order to attract teenagers to join the workshop, both online and offline promotion channels would be used.
Everyone wants to be beautiful. Thus, we decided to name the workshop 'Make You Beauty' to attract someone who wants to become a better person and we want to help them accomplish it.
During the interview, interviewers will look at your lips when you are talking. Wearing a red lip is iconic enough for this purpose.Therefore, our concept of design has been developed based on this perspective, while Black, Lust and White are chosen to be the theme colours.
The targeted participants are the teenagers who are going to have an interview for further studies, work or industrial attachment.
The logo of the project, social media posts, leaflets, posters, certificates of attendance, tips cards, e-application forms and the exhibition booths have been made for a promotion. We have also