This is a presentation of ideas proposed to an advertising agency for McDonald’s event – McNuggets Experiential Campaign. During the project period from Jan to May 2020, the pandemic of Covid-19 affected the life of Hong Kong people dramatically, so we wish to make use of this opportunity for people to get connected and have fun with the McNuggets Experience.
Five ideas are proposed in the case video to activate the users through a fun experience, in which the image of McNuggets is refreshed constantly. These ideas include (1) LongD Set (2) McDonald’s Academy (3) Lucy Chick (4) Confidence Eat (5) Renewal of the taste. Through different levels of engagement, we hope that such a fun opportunity can spread to the public, which, in turn, can make Hong Kong a happier place.