The stories of models are often a mystery to those who are not involved in the industry. How do models get hired to appear online, in a magazine, on a billboard, or in a runway show?
Primo Management Ltd. (“Primo”) is a leading international modelling and talent management agency in Hong Kong. Recruiting new models is always a challenge for modelling agencies in Hong Kong. We decided to help in the recruiting of new models for Primo by introducing the modelling industry to the public – especially young people –as well as by revealing what modelling is really all about and by providing tips to them on how to become a model.
Three models from different backgrounds and who are currently working for Primo were invited to share their stories. We conducted interviews with them and shot some short videos. They share with the audience how they first became models, the development of their modelling career and some interesting behind-the-scene stories. They will help to spread positive messages to young people to encourage them to join the modelling industry at last.
A series of short videos and pictures have been uploaded and the project will also feature articles which can be shared on social media platforms.