The programme aims at nurturing creative talents to become proficient in Transmedia storytelling techniques, knowledgeable about the trends of social network and with strong marketing sense.

The investment of creative industries is migrating to digital platforms. In response to this changing media ecology, the programme’s training focus is on the following areas:

storytelling strategies that cater to the consumption behavior of online audience
application of interactive game technologies (e.g. VR, AR) in entertainment content
construction of digital marketing plan to engage target audience
multiple skills - students are offered diverse workshop training including filmmaking / visual effects / sound design / graphics communication / 2D animation and character design / game design