MA Design Management
Master of Arts in Design Management collaborated with Birmingham City University (BCU) isn’t simply about the management of design or designers; it provides the knowledge and skills to work with, and communicate effectively across design and business disciplines. This is a multi-disciplinary programme aimed at ambitious designers and non-designers working in the design industry, who want to accelerate their careers by gaining business and marketing insight.
Led by highly respected industry professionals in both Hong Kong and the UK, the curriculum has a distinctive professional focus and embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice including project management, intellectual property law and finance. Strong emphasis is placed on the development of evidence based decision-making, high level leadership and communication skills. Students can focus within their chosen area of specialisation and relate their study directly to the workplace if they wish to, which are:
Professional Practice
Entrepreneurship and Innovation
Sustainable Design Policy
Service Design
The four dissertation pathways reflect the changing nature of the global design context and create opportunities to specialise.