Buddies in Blue Pop-up Book
PROJECT BACKGROUND
‘Buddies in Blue’ is an educational pop-up book set. Unlike the other stories of the ocean in the market, the book set focuses on the topic of imperfection and discrimination. By telling the ‘imperfect’ story of the main character, the authors wish to deliver the values of inclusion and acceptance to readers, and emphasize the importance of friendship and courage. Readers can reflect on discrimination issues and treasure valuable friendships in a casual and lively way.
PROJECT CONCEPT
The packaging of the pop-up book set is designed with a wave-shaped die-cut engraving the front and back of the package box to display both covers of the two books. It enriches the visual hierarchy and makes the packaging more interesting and attractive to children. The pop-up elements inside the books echo with the story plots in a lively way. Children can learn the values from the story and at the same time experience an interesting and innovative way of reading.
