DONGKIZ DanceCover Competition
Raising public awareness of DONGKIZ in Hong Kong
PROJECT BACKGROUND
DONGKIZ is a South Korean 5-member idol group to Dongyo Entertainment, who received the Focus Award at the 2019-Asia-Artist Awards. In this collaborative industrial project, luckily, we can work with Social Hub entertainment (Asia) Limited, who are giving us an opportunity to propose a marketing campaign to promote DONGIZE.
PROJECT CONCEPT
We propose a Cover Dance Contest campaign, in which all participants have to use DONGKIZ’s song as their cover dance music. In our proposal, we create Cover Dance Contest poster, video trailer, and marketing proposal including market research, data analysis, project schedule and budget breakdown.
