student-awards
- The overall champion of Pocorn General Store
Shape of You
PROJECT BACKGROUND
Fashion Goes Viral 2020 - A Graduation Project of Fashion Media Design students. The project is a collaborative project with NIKE. Students were asked to develop a series of fashion images, a short fashion film, promotion leaflet and a social media strategy plan to promote the brand and engage audiences.
PROJECT CONCEPT
According to research, mental illness have only been increasing nowadays, for example, depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors. These disorders are affecting our daily life, especially in 2020, where this is becoming a bigger issue in society than ever! This fashion campaign, “Shape of you”, includes fashion targeted towards teenagers (The study found that young people's mental incompleteness, coupled with hormonal changes, may lead them with extreme behavior when dealing with mental problems).
Shape of You
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Shape of You
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Shape of You
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Shape of You
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Shape of You
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Shape of You
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Shape of You