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PROJECT BACKGROUND
Fashion Goes Viral 2020 - A Graduation Project of Fashion Media Design students. The project is a collaborative project with NIKE. Students were asked to develop a series of fashion images, a short fashion film, promotion leaflet and a social media strategy plan to promote the brand and engage audiences.
PROJECT CONCEPT
In the process of creation, there are many unknowns. We only produce imaginations but do not dare to act. There are many things that seem impossible, but as long as we dare to try, we can turn fantasy into reality. Our idea is to mix vintage elements with modern Nike fashion to create a new trendy style and present it to the public in an experimental form. Whether we succeed or not, we are still trying our best and complete the experiment.
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