student-awards
- Certificate of honor in recognition of Levis|HKDI Graphic Design Competition
Blink
PROJECT BACKGROUND
Fashion Goes Viral 2020 - A Graduation Project of Fashion Media Design students. The project is a collaborative project with NIKE. Students were asked to develop a series of fashion images, a short fashion film, promotion leaflet and a social media strategy plan to promote the brand and engage audiences.
PROJECT CONCEPT
Grasping the characteristics of young people such as their pursuit of speed, breakthroughs, and their interest in-selfies, we use the blink of an eye as a metaphor for speed. By bringing out the message, “you can do it, it’s just a blink of an eye”, we encourage everyone to challenge themselves. As long as you are willing to try your very best, breaking the boundaries is just an instant matter. There is joy that cannot be said.
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