Sweet Night
Taking care of your health
PROJECT BACKGROUND
Hong Kong people are busy at work and lacks time to go home to a gather or dine with their family members. Many can’t remember the last time when they spent time or have a conversation with their parents and to show them that they care. They usually eat take-away food which may also affect their health.
PROJECT CONCEPT
Sweet Night is a brand of healthy Chinese pre-packed soup. Different kinds of pre-packed soups for different seasons are available. The products’ home-made taste would remind customers of their mother’s cooking, encouraging them to think about their families and reflect on the need to spend more time with them. Through these products, customers are encouraged to go home to have dinner with their family more often instead of eating unhealthy take-away food in the office, achieving work–life balance as well.