Pet Friendly Carnival
Creating a pet friendly society in Blue House
The Blue House particularly values the respect of rights and responsibilities of all stakeholders in the society. Also, they aim to build up community relationships and networks to develop an environment of mutual assistance. We found that pets were the important members of the Wan Chai community. Therefore, we designed the innovative promotion package for Pet Friendly Carnival in the Blue House to achieve its objectives.
To design an innovative promotion package, technology and social media were attempted in the deliverables such as a Facebook page and interactive content. Pet owners were chosen as the intended audience so all the deliverables are pet-related. We use a cute and relaxing style for the visual design, and blue as the main colour to represent the Blue House.