An Ancestral Worship in HK2020
Designing of innovative promotional pack for CACHe
This project is initiated by CACHe, which aims at facilitating teenagers to be more familiarized with the meaning and culture of Ancestor Worship viathe concepts of "Intangible Cultural Heritage" and "youth-led". By doing so , the ancestral worship culture will gradually be inherited.
A variety of innovative promotional materials targeting teenagers will be designed. The main purpose is to attract more young people to participate in the activities organized by CACHe.
The deliverables include mascot, leaflet, poster, banner, souvenir (tote bag) and pop-up book. We use red as the major color of our design, whichis also a highlight of the Chinese culture. The mascot is also widely used in the different deliverables to make them be more coherent to the theme.