From the Past to the Future
Promotion package for Chinese ancestor worshipping
PROJECT BACKGROUND
Our partner, CACHe, is going to hold an event to promote the Chinese ancestor worshipping culture to the Hong Kong citizens. In order to make the event more effective, we suggested making a promotion package.
The promotion package will include souvenirs, display boards, banners, etc. We hope such a diversified promotion package will help CACHe to do promotion toward the general public and enhance the youths’ awareness in Chinese ancestor worshipping culture.
PROJECT CONCEPT
The promotion package aims to provide information on the Chinese ancestor worshipping culture and to attract people (especially the youths) to join the event.
First of all, we created a logo with the element of fire and Chinese censer. Based on the logo, we then designed the products with the ivory colour tone, which provided a mild image.
