Online shop and promotion campaign
In our daily observation, most Hong Kong consumers seem to have a narrow-minded attitude towards new fashion, so they are wearing very similar fast fashion. This phenomenon is quite different from other international cities. In this project, we want to create an online store of a self-initiated fashion brand that uses fashion collage as the main visual effect to provide an alternative choice to customers and promote it through social media advertising to test its effectiveness.
Our goal is to convey a message to our audience that having their own style is cool, and they don’t need to be afraid of being different. Our print design uses collage art and fashion-related people as a base, which is a rare combination on the market. In addition, we invited three models who are well known in Instagram with lots of followers, which makes our brand a highlight that triggers traffic and sales of our online shop.