Camel Paint – Fashion Wall
An integration of fashion and wall painting
PROJECT BACKGROUND
This is a new sub-brand advertising proposal of Camel Paint (Hong Kong) who wishes to change the target customers from ‘business-to-business’ to ‘business-to-customers’. Marketing research was conducted and it was found that users are eager to get more flexible and suitable products and services in the market that match their own personality. It aims to create a campaign in the tone of popular, stylish, and hip, in order to provide participants with a better image that will enrich their experience in lifestyle concepts integrated with paint.
PROJECT CONCEPT
By addressing the feedback on paint retrieved from our target customers for the wish of showing personal style at home that synchronises their fashion taste, an app ’Fashion Wall’ has been created to offer this experience of envisioning personal fashion style in the colour of wall at home with the AR technology. Social media tactics are also employed to help maximise exposure so as to develop this into a fashion.
